by Marketa Famy | 22 Aug 2022 | Webmarketing
Lead Nurturing: A step to master inbound marketing If you are familiar with the concept of inbound marketing, then it will be necessary to develop a lead nurturing strategy to achieve your business goals. In the context of web marketing, lead nurturing consist to turn...
by Marketa Famy | 16 Aug 2022 | Webmarketing
How to create your content strategy in 7 steps You may already have asked yourself the question : What is content strategy ? Step 1: Audit existing tools and web content As with any major project, it is advisable to start by taking stock of the situation to establish...
by Marketa Famy | 16 Aug 2022 | Webmarketing
Introduction to SEO What does SEO mean ? The notion of SEO (“Search Engine Optimization”) refers to all the actions implemented in order to obtain a better natural visibility on search engines. Aimed at optimising what is known as “natural...
by Marketa Famy | 16 Aug 2022 | Webmarketing
What is inbound marketing and how can you optimise it to ensure the growth of your business and a unique customer experience? I – Inbound marketing: an essential strategy Inbound marketing is a strategy that consists to developing unique and lasting...
by Marketa Famy | 16 Aug 2022 | Webmarketing
Classic marketing is dead – long live content marketing! Also known as content marketing, editorial strategy or content strategy, content marketing is a strategy that consists of producing and distributing editorial content on the Internet. This approach...
