Understand lead nurturing

Understand lead nurturing

Lead Nurturing: A step to master inbound marketing If you are familiar with the concept of inbound marketing, then it will be necessary to develop a lead nurturing strategy to achieve your business goals. In the context of web marketing, lead nurturing consist to turn...
Content strategy

Content strategy

How to create your content strategy in 7 steps You may already have asked yourself the question : What is content strategy ? Step 1: Audit existing tools and web content As with any major project, it is advisable to start by taking stock of the situation to establish...
10 tips for a good SEO

10 tips for a good SEO

Introduction to SEO What does SEO mean ? The notion of SEO (“Search Engine Optimization”) refers to all the actions implemented in order to obtain a better natural visibility on search engines. Aimed at optimising what is known as “natural...
Inbound Marketing

Inbound Marketing

What is inbound marketing and how can you optimise it to ensure the growth of your business and a unique customer experience? I – Inbound marketing: an essential strategy Inbound marketing is a strategy that consists to developing unique and lasting...
Content marketing

Content marketing

Classic marketing is dead – long live content marketing! Also known as content marketing, editorial strategy or content strategy, content marketing is a strategy that consists of producing and distributing editorial content on the Internet. This approach...